Athletics
High school and college programs, coaching staffs and athletic departments.
- Halftime and game-day reports
- Tendency and season dashboards
- Camp and clinic registration trackers
Custom apps, dashboards and analytics
Apps and dashboards built from the data you already keep.
I build custom web apps, dashboards and reports for athletics programs, schools and small businesses. You keep collecting data the way you do now. I turn it into clear screens your whole team can open on a phone or a laptop.
Based in Indianapolis. Working in person around central Indiana or by video call.
weekly-sales.xlsx
| Week | Orders | Revenue |
|---|---|---|
| 8 | 166 | $6,400 |
| 9 | 160 | $6,100 |
| 10 | 177 | $6,900 |
| 11 | 186 | $7,300 |
| 12 | 195 | $7,800 |
+ 7 earlier weeks
Weekly sales dashboard
Revenue, 12 weeks$69.7K
Orders1,836
Average order$38
Last week: $7.8K, up 6.8% from the week before.
Built with
- React
- JavaScript
- Python
- Google Sheets
- Excel
- CSV
- PDF reports
Live demo
Try it yourself
Click the buttons, hover the charts and drag the slider. Everything here runs on sample data, the same way a client's tool runs on theirs.
Half
Plays
Success rate by down
A play succeeds with 40% of the distance on 1st down, 60% on 2nd, or a first down on 3rd.
Pass targets by zone
Latest plays
Range
Revenue by week
Hover or tap the chart to read any week.
Sign-ups so far, and where the current pace leads
The dashed line projects the average of the last three weeks.
Who I work with
Built for three kinds of teams
The tools change from client to client. The goal stays the same: the right numbers, on the right screen, at the moment someone needs them.
Schools and research
Faculty, research teams, academic departments and student organizations.
- Survey and research dashboards
- Event and program trackers
- Python and data workshops
Small businesses and nonprofits
Shops, clubs, camps and local organizations that run on spreadsheets.
- Sales and budget dashboards
- Inventory and order trackers
- One-page monthly reports
Services
What Kelley Connect builds
Six kinds of work, each one shaped around the way your team already operates.
Custom web apps
Apps built around how your team already works. They run in any phone or laptop browser, so there is nothing to install.
Dashboards
Your key numbers on one screen, updated from the spreadsheets you already keep.
Reports
One-page reports for a coach, a board or a client, ready to print or send.
Data analysis
Clean data, clear answers and plain-language write-ups that show the evidence behind every number.
Sports analytics
Game-day reports, tendencies and season summaries built from your own charting.
Automation and training
Scripts that take repetitive spreadsheet work off your plate, plus hands-on Python and data workshops.
Examples
Examples of what I can build
Every screen below runs on example data. Yours would run on your own numbers.
HalftimeExample
31Plays
5.8Yards per play
4/73rd down
Pass targets by zone
LeftMiddleRight
Deep102
Medium231
Short323
Play calls
Run 14Pass 17
Athletics
Game-day report
Halftime and final reports built from your own play-by-play chart, sized for a phone on the sideline.
Points per gameExample data
Points scored3-game average
The 3-game average climbed from 21.0 to 33.0 across the last eight games.
Athletics
Season trends
Game-by-game results with a rolling average, so a real trend stands out from a single big night.
Workshop survey, 4 questionsExample data
Strongly disagreeDisagreeNeutralAgreeStrongly agree
72% agree on average. Pace scored lowest, at 58%.
Schools and research
Survey results
Survey responses drawn on one shared scale, so agreement and disagreement read at a glance.
Summer camp sign-upsExample data
86 of 120 spots filled
72%
34 spots left. Sign-ups by week, from the first week registration opened.
Schools and research
Registration tracker
Progress toward your goal and sign-ups by week, so you know when to push and when to plan.
Stock on handExample data
Water bottles240 on hand · reorder at 100
OK
T-shirts, medium22 on hand · reorder at 25
Reorder
Hoodies, large34 on hand · reorder at 25
Low
Athletic tape96 on hand · reorder at 40
OK
Mouthguards14 on hand · reorder at 20
Reorder
Bars show stock on hand. The dark line marks each item's reorder point.
Small business
Inventory tracker
Stock levels checked against reorder points, so items get flagged before they run out.
Budget versus actualExample data
BudgetActual
$21.2K spent against a $21.0K budget, with October running over.
Small business
Budget tracker
Monthly spending against the plan, with the months that ran over easy to spot.
Case studies
Selected projects
Projects from my coaching, teaching and research work, described without naming the programs.
Athletics
Sideline analytics app
- Challenge
- A varsity football staff kept its play-by-play chart in a long-running Google Sheet.
- Build
- A phone-first web app with more than 40 views that loads the chart from a CSV export.
- Result
- Halftime and final game reports from the chart the staff already keeps, read on a phone during the season.
Teaching
Python and machine learning camp
- Challenge
- A university summer camp needed five days of Python and machine learning lessons.
- Build
- Interactive browser notebooks ordered from easy to hard, with paired activities and a teaching guide.
- Result
- A complete week of lessons, co-taught with a faculty member, with the student materials published openly.
Research
NFL Big Data Bowl 2027
- Question
- Do the cuts wide receivers make in NFL Combine drills carry over to separation on game routes?
- Build
- An analysis of NFL player tracking data that links drill cut mechanics to route separation.
- Result
- Entered in the Open Track of the league's annual analytics competition on Kaggle.
Pricing
Clear packages, quoted up front
Every project starts with a short call and a written quote. You approve the scope and the price before any work begins.
Starter
Dashboard
One clear dashboard built from one spreadsheet.
Starting at$750
- One dashboard from one spreadsheet or CSV file
- Up to 6 charts and key numbers
- Works on phones and laptops
- One round of changes
About 1 to 2 weeks
Recommended
Best fitCustom App
A working app built around your team's routine.
Starting at$2,000
- Up to 8 screens built around your workflow
- Imports from Google Sheets, Excel or CSV
- A printable one-page report
- Two rounds of changes
- Launch help and a short how-to guide
About 3 to 4 weeks
Premium
Full Platform
A complete system for a season or a full year of operations.
Starting at$4,500
- 15 or more screens, with separate views for different roles
- Weekly or game-day reports
- Data cleanup and an analysis write-up
- Three rounds of changes
- 30 days of support after launch
About 6 to 8 weeks
Care plan
$150 per monthUp to 3 hours of updates, data refreshes and fixes each month.
Hourly work
$50 per hourChanges, small fixes and one-off analysis outside a package.
Workshops
$400 per sessionA 2-hour Python or data workshop for your staff, with materials included.
Prices are starting points for typical projects, and larger builds are quoted individually. Projects are billed 50% to start and 50% at launch (see how payment works). Hosting and domain costs, if any, are passed through at cost. Payment, ownership and support details are in the Terms of Service.
Process
How a project runs
-
Intro call
Book a 15-minute call below, or call or text. Tell me what you track now and what you wish you could see.
-
Plan and quote
You get a written plan that covers what the app does, when it will be ready and what it costs. Work starts once you sign it and the deposit clears.
-
Build and check in
You try it on your phone early and often. Each round of changes is built into the price.
-
Launch and support
You get a short how-to guide at launch. A care plan keeps the app current after that.
Payment
How payment works
The intro call and the written quote are free. You pay a deposit only after you approve the quote, and the balance when your project launches.
-
Before any work
Free call and quote
We talk through what you need, and you get a written quote with the scope, timeline and price. Nothing is due at this stage.
-
When you sign
50% deposit
I send a secure link to pay half the quoted price. Your start date is set once the deposit clears. If a project ends early, the Terms of Service explain how the deposit is applied.
-
At launch
50% balance
The balance is invoiced when your project goes live and is due within 14 days. Care plans are billed monthly.
Ways to pay
- Credit or debit card
- US bank account
- Apple Pay
- Google Pay
- Check
Card and bank payments run through Stripe's secure checkout, so I never see or store your full card or bank account number. Apple Pay and Google Pay appear at checkout on devices set up for them.
If your organization requires a purchase order, tell me before you sign, and its number goes on every invoice. A W-9 is available on request.
Paying a quote or invoice?
Your secure payment link comes with your signed quote and with every invoice.
Use the button below. At checkout, enter the amount due and your quote or invoice number. Stripe emails you a receipt.
Pay a deposit or invoicePayment details never change by email. If a message says they have, call or text (317) 316-9610 before you pay.
About
About Kelley Connect
Kelley Connect is the app and analytics practice of Jay R Kelley. Jay builds tools for people who make decisions under pressure, from a sideline on a Friday night to a front desk on a busy Saturday.
Every build starts with the people who will use it on their busiest day. That is why each one is designed for a phone first and is easy to read at a glance.
- EducationM.S. candidate in Applied Data Science, sports analytics focus (2027)
- CoachingData analytics coach for a varsity high school football program
- TeachingCo-led a university Python and machine learning summer camp
- CompetitionNFL Big Data Bowl 2027 entrant
FAQ
Common questions
Do we have to change how we track things?
No. Most projects start from a Google Sheet, an Excel file or a CSV export your team already keeps.
Will it work on our phones?
Yes. Every build runs in a phone or laptop browser, so there is nothing to install.
How is our data handled?
Your data is used only for your project. It is never sold, and it is never shared beyond the services named in the Privacy Policy or ones you approve. For sensitive data, we agree on where it is stored and who can open it before the build starts. Schools and teams can read the full student and athlete data rules.
How long does a project take?
Most projects take 1 to 8 weeks, depending on the package. Your written quote includes a timeline.
How does payment work?
The intro call and the quote are free. Projects are billed 50% when you sign the quote and 50% at launch, by card, bank account or check. Care plans are billed monthly. The payment section has the details.
What happens after launch?
You get a short how-to guide. A care plan covers updates and fixes, or changes can be billed hourly.
Book a call
Book a 15-minute intro call
Pick a day and a time window, and I will confirm by text or email. We will talk through what you track now and what you want to see.
Call or text(317) 316-9610
Emailkconnect95@outlook.com